With over 1.86 billion live websites, it is no doubt your site needs to rank high to reach the targeted audience. And one way to go about it is to optimize your content.
Luckily, you don’t have to pay a premium to see your site rank on Google’s first page. With these top free SEO tools, you can bolster your SEO strategy and improve Google rankings. Let’s see how they stack up. Note: Many of these are 100% free but require an account to get started.
Answer The Public is among the top free SEO tools thanks to its ease of use and many keyword suggestions. The tool provides popular questions on forums and blog posts, allowing you to create unique content. And if you want to create an “X vs. Y” type of content, you’ll be surprised how Answer The Public will be of help.
The best part, you can download the suggestions so that you can send them to your writing team. It can help you create an informative FAQ section for your business without reaching out to lots of customers.
This is arguably the most used free SEO tool in the world. Besides being free, it comes with a host of features that help in content optimization. With precise insights, you can focus on Google ranking improvements, customer engagement, content marketing, and other strategies.
The tool provides you with crucial metrics, such as page speed, conversion rate, bounce rate, sources of traffic, and more. This means you can tell if your SEO strategy is working or not. Another benefit of using Google analytics is it provides you with demographic data, which is not common with most top free SEO tools. Plus, Google has some great free courses you can take as well via their SkillShop.
You can learn how to set this up in our recent post: How to set up Google Search Console, Google Analytics, and Yoast.
A favorite for many bloggers and marketers, this tool provides you with information found in premium tools. Not only do you optimize your content but also see what your competitors are doing. As such, you can revamp your SEO strategy to stay abreast of the competition. Here, you get short and long-tail keyword suggestions.
Upon visiting the site, it prompts you to allow it to analyze your site. Once done, you get free yet vital suggestions to improve on your on-page and off-page SEO.
Some of the metrics you get include trends, estimated visitors, buyer intent, cost per click, and more. Besides, you get suggestions on content ideas, backlinks, and keywords.
Yet another free SEO tool from Google. The Search Console displays insights on how your website is performing. It shows you areas you need to improve and how visitors are interacting with your content. You’ll, however, need to verify you are the owner of the website. This is done by pasting a unique code on your website.
The tool allows you to specify which pages Google will index. Also, you can check which URLs have indexing issues that need fixing. If you want to submit your site’s sitemap, Search Console is the tool to use. In short, it is a one-stop tool for website optimization.
Yoast SEO is one of the top free SEO tools for WordPress sites. The plugin optimizes your content, Meta description, title, and more. Thanks to its ease of use, it is a favorite for most SEO beginners. The best part, it is integrated with WordPress, so you access everything on one dashboard.
To optimize your content, you just need to enter your focus keyword. The tool will show you areas you need to improve on. In addition, it shows you the readability score of your content. With a few tweaks, the SEO and readability score should turn green. This means your content is optimized.
Note: The image above is the premium version, but their free version is simply great!
KWFinder is one of the easiest free SEO tools you can use. With a user-friendly interface, you can easily navigate through the robust features it affords you. Its keyword research and suggestion are second to none. In short, you get many suggestions to choose from. You can expect precise data on a keyword’s difficulty, search volume, trends, and more.
Thanks to the competitor keyword research feature, you can have a glance at your competitors’ SEO strategy. You can see which phrases they are ranking for so you can create better content.
If you want to create a “How to” type of content, People Also Ask is a perfect tool for you. It has a straightforward interface allowing you to enter your question. The tool will search for the most popular and return tons of suggestions. With each suggestion, come several subtopics you can write on.
This means you can get hundreds of ideas from one question. This saves you the time needed for brainstorming. You can always export to CSV for future reference. The free plan offers you unlimited searches, as such; you’ll never run out of ideas.
Rank Math is one of the top free SEO tools that improve your On-page SEO. It analyzes your focus keyword, providing you with data on what needs improvement. It also tracks your keyword ranking so you can optimize your content for a higher ranking. The tool works seamlessly with other SEO WordPress plugin allowing for seamless data importation.
The user interface is simple while the setting up process is a walk in the park. Should you encounter hiccups while using it, you can reach out to their support team. They are hailed for a prompt response. And if you want more features, you can purchase their Pro version.
If you want to expose your business to the right audience, consider using Google My Business. The free SEO tool allows customers to find you via Google maps, leave reviews, get directions, and more. You can also update your business information with this tool.
The free SEO tool from Google has features such as historic data, CPC estimates, monthly search volume, keyword difficulty, and others. It can help you come up with better keywords for a competitive edge. Once you enter your focus keyword, you can choose between the “find keywords” and “Get search volume and forecasts” features. The former gives you new keywords while the latter shows you keyword metrics.
These are some of the top free SEO tools you can start using today for search engine ranking improvements. They are easy to use and provide vital SEO optimization suggestions. If you are new to SEO, we’d recommend starting with Yoast SEO since it does not have complex features.
So, which tool appeals to you? Let us know in the comment section.
Until next time, happy ranking!
Free SEO Tools Overview:
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